Every page
Sitemap
Every page on this site, grouped by what it does. Nothing here is gated — every calculator is free, runs in your browser and needs no email address.
Core
Core
HomeAdvertising and lead generation for trade contractors, with a break-even lead cost worksheet.
AboutWho we are, why the company exists, and the contractor background behind it.
Who We Work WithThe trades we build for and what each one needs.
ContactPhone, email and enquiry form.
Trades
Trades
Roofing MarketingSEO, ads and lead generation for roofers, with a revenue planner.
Plumbing MarketingMarketing for plumbers, with a missed-call cost calculator.
HVAC MarketingMarketing for HVAC companies, with a seasonal budget pacer.
Electrical Contractor MarketingMarketing for electricians, with a job mix calculator.
Solar Contractor MarketingMarketing for solar installers, with a customer acquisition cost check.
General Contractor MarketingMarketing for general contractors across residential and commercial work.
Painting Contractor MarketingMarketing for painting contractors, residential and commercial.
Remodeling MarketingMarketing for remodelers, with a cost guide builder for long consideration cycles.
Pool Builder MarketingMarketing for pool builders and the seasonal demand curve.
Fence Company AdvertisingMarketing for fencing companies, with a neighbour-effect clustering calculator.
Services
Services
Contractor SEOOrganic search for contractors, with a paid-versus-organic crossover calculator.
Local SEO for ContractorsMap pack and Google Business Profile work, with a service radius reality check.
Google Ads for ContractorsPaid search and Local Services Ads, with a lead response time ledger.
Contractor Facebook AdsMeta advertising for contractors, with a cost per lead diagnostic.
Contractor Lead GenerationLead systems and tracking, with a shared versus exclusive lead calculator.
AI Search OptimizationGetting named by AI assistants, with a prompt probe to test your own visibility.
Authority
Authority
Results & Realistic ExpectationsWhat each channel realistically produces and when, with a 12-month expectation engine.
PricingHow we quote, with a budget backsolve calculator. No tier chart, no long contracts.
Local Launch Kit$497 setup + $97/mo: listings, a press release, 3 SEO fixes, review requests, instant lead replies.
Free Marketing AuditA free 24-point review returned in one business day, plus a 12-point self-audit.
Industries Beyond ContractingWhere the playbook transfers and where it does not, with a transfer test.
Marketing Glossary139 marketing terms defined for contractors, with 2026 benchmarks attached.
Tools
Tools
Marketing Plan BuilderBuild a channel plan against your trade, budget and timeline.
Website ScorecardScore your site against the conversion benchmarks for your trade.Contractor Proof KitTurn your license, coverage and warranty into proof homeowners can check.
Free Marketing ToolsEvery free calculator on the site in one place.
Free Contractor ChatbotBuild a website chatbot for your trade in about two minutes. No signup.
Blog
Blog
BlogSourced writing on contractor marketing economics.
What Contractor Leads Cost in 2026Every published benchmark by trade and channel, and the break-even maths.
Is Angi Worth It for Contractors?Reported costs, the shared-lead arithmetic, and when it genuinely makes sense.
Local Services Ads vs Google AdsCost, eligibility, control, and when to run both.
Getting Recommended by ChatGPTWhy rankings do not transfer, and six things to do about it.
Not Showing on Google Maps?Nine causes ordered by likelihood, starting with proximity.Responding to a Bad Google ReviewWhat to write, what never to write, and when to flag instead.
Speed to Lead for ContractorsThe missed-call formula, worked examples and a five-minute response setup.
Getting More Google ReviewsWhen to ask, what to say, and the Google and FTC review rules.
Utility
Utility
AccessibilityOur accessibility commitments and how to report a problem.
SitemapEvery page on this site.
Machine-readable versions: sitemap.xml for search engines and llms.txt for AI assistants. Our robots.txt welcomes AI crawlers by name rather than blocking them, which is a choice we'd recommend you check on your own site — it is a common accidental default and it removes a business from AI answers entirely.