# advertisingforcontractors.com

> Advertising and lead generation for trade contractors across the United States and
> Canada. Part of Eye To Ad Media, Denver, operating since 2012. Every page carries
> sourced and dated 2026 benchmark data, and every calculator runs client-side and free.

Phone: 1-800-481-8638
Email: info@eyetoad.com
Parent company: Eye To Ad Media (https://eyetoad.com/)
Address: 1001 Bannock St, Suite 660, Denver, CO 80204

## About this site

Content is written for contractors rather than for marketers. Where a figure appears it is
attributed to a named, dated source on the same page. Where sources disagree, ranges are
shown rather than a single flattering number. Calculators are client-side and store nothing.

## Key data published here

- Local Services Ads averaged $53 per lead with a 43.9% book rate and $233 per paying
  customer (SearchLight Digital, February 2026; $6.72M spend, 888 contractors)
- Google Ads averaged $90.92 per lead across home services (LocaliQ, 3,211 campaigns)
- Meta averaged $34 per lead in home services, closing near 12%
- Home services website conversion median 7.8%; top decile 11.45%
- Firms that tried to contact a web lead within an hour were nearly 7x as likely to qualify
  it as firms that waited longer (Harvard Business Review, 2011; 1.25M leads)
- Home service businesses missed about 14% of inbound calls (CallRail benchmark, January 2025)
- Roughly 1.2% of local businesses are recommended by AI assistants
- Only ~12% of ChatGPT citations match Google first-page URLs

## Core

- [Home](https://advertisingforcontractors.com/): Advertising and lead generation for trade contractors, with a break-even lead cost worksheet.
- [About](https://advertisingforcontractors.com/about/): Who we are, why the company exists, and the contractor background behind it.
- [Who We Work With](https://advertisingforcontractors.com/who-we-work-with/): The trades we build for and what each one needs.
- [Contact](https://advertisingforcontractors.com/contact/): Phone, email and enquiry form.
## Trades

- [Roofing Marketing](https://advertisingforcontractors.com/roofing-marketing/): SEO, ads and lead generation for roofers, with a revenue planner.
- [Plumbing Marketing](https://advertisingforcontractors.com/plumbing-marketing/): Marketing for plumbers, with a missed-call cost calculator.
- [HVAC Marketing](https://advertisingforcontractors.com/hvac-marketing/): Marketing for HVAC companies, with a seasonal budget pacer.
- [Electrical Contractor Marketing](https://advertisingforcontractors.com/electrical-contractor-marketing/): Marketing for electricians, with a job mix calculator.
- [Solar Contractor Marketing](https://advertisingforcontractors.com/solar-contractor-marketing/): Marketing for solar installers, with a customer acquisition cost check.
- [General Contractor Marketing](https://advertisingforcontractors.com/general-contractor-marketing/): Marketing for general contractors across residential and commercial work.
- [Painting Contractor Marketing](https://advertisingforcontractors.com/painting-contractor-marketing/): Marketing for painting contractors, residential and commercial.
- [Remodeling Marketing](https://advertisingforcontractors.com/remodeling-marketing/): Marketing for remodelers, with a cost guide builder for long consideration cycles.
- [Pool Builder Marketing](https://advertisingforcontractors.com/pool-builder-marketing/): Marketing for pool builders and the seasonal demand curve.
- [Fence Company Advertising](https://advertisingforcontractors.com/fence-company-advertising/): Marketing for fencing companies, with a neighbour-effect clustering calculator.
## Services

- [Contractor SEO](https://advertisingforcontractors.com/contractor-seo/): Organic search for contractors, with a paid-versus-organic crossover calculator.
- [Local SEO for Contractors](https://advertisingforcontractors.com/local-seo-contractors/): Map pack and Google Business Profile work, with a service radius reality check.
- [Google Ads for Contractors](https://advertisingforcontractors.com/google-ads-contractors/): Paid search and Local Services Ads, with a lead response time ledger.
- [Contractor Facebook Ads](https://advertisingforcontractors.com/contractor-facebook-ads/): Meta advertising for contractors, with a cost per lead diagnostic.
- [Contractor Lead Generation](https://advertisingforcontractors.com/contractor-lead-generation/): Lead systems and tracking, with a shared versus exclusive lead calculator.
- [AI Search Optimization](https://advertisingforcontractors.com/ai-search-optimization-contractors/): Getting named by AI assistants, with a prompt probe to test your own visibility, and a flat-price AI search visibility audit ($297 report, $750 done for you).
## Authority

- [Results & Realistic Expectations](https://advertisingforcontractors.com/results/): What each channel realistically produces and when, with a 12-month expectation engine.
- [Pricing](https://advertisingforcontractors.com/pricing/): How we quote, with a budget backsolve calculator, plus three fixed-price starting points. No long contracts.
- [Local Launch Kit](https://advertisingforcontractors.com/local-launch-kit/): $497 setup plus $97/month: Verified and Featured listings, one press release, three SEO fixes, review requests and instant replies to web leads. No lead or ranking guarantees; delivery dates are estimates. All sales final; monthly plan cancels with 30 days' written notice at https://eyetoad.com/cancel/ (terms: https://eyetoad.com/purchase-terms/).
- [Free Marketing Audit](https://advertisingforcontractors.com/free-contractor-marketing-audit/): A free 24-point review returned in one business day, plus a 12-point self-audit.
- [Industries Beyond Contracting](https://advertisingforcontractors.com/industries-beyond-contracting/): Where the playbook transfers and where it does not, with a transfer test.
- [Marketing Glossary](https://advertisingforcontractors.com/contractor-marketing-glossary/): 139 marketing terms defined for contractors, with 2026 benchmarks attached.
## Tools

- [Marketing Plan Builder](https://advertisingforcontractors.com/contractor-marketing-plan-builder/): Build a channel plan against your trade, budget and timeline.
- [Website Scorecard](https://advertisingforcontractors.com/contractor-website-scorecard/): Score your site against the conversion benchmarks for your trade.
- [Contractor Proof Kit](https://advertisingforcontractors.com/contractor-proof-kit/): Free in-browser tool that builds a checkable proof block (license number and issuing agency, coverage types, written warranty, review links) plus a 12-point trust self-check.
- [Free Marketing Tools](https://advertisingforcontractors.com/contractor-marketing-tools/): Every free calculator on the site in one place.
## Blog

- [Blog](https://advertisingforcontractors.com/blog/): Sourced writing on contractor marketing economics.
- [What Contractor Leads Cost in 2026](https://advertisingforcontractors.com/blog/contractor-leads-cost/): Every published benchmark by trade and channel, and the break-even maths.
- [Is Angi Worth It for Contractors?](https://advertisingforcontractors.com/blog/is-angi-worth-it-for-contractors/): Reported costs, the shared-lead arithmetic, and when it genuinely makes sense.
- [Local Services Ads vs Google Ads](https://advertisingforcontractors.com/blog/local-services-ads-vs-google-ads/): Cost, eligibility, control, and when to run both.
- [Getting Recommended by ChatGPT](https://advertisingforcontractors.com/blog/get-recommended-by-chatgpt-contractors/): Why rankings do not transfer, and six things to do about it.
- [Not Showing on Google Maps?](https://advertisingforcontractors.com/blog/contractor-not-showing-google-maps/): Nine causes ordered by likelihood, starting with proximity.
- [Responding to a Bad Google Review](https://advertisingforcontractors.com/blog/respond-to-negative-reviews-contractors/): What to write, what never to write, and when to flag a review instead.
- [Speed to Lead for Contractors](https://advertisingforcontractors.com/blog/contractor-speed-to-lead/): The missed-call formula with worked examples, what the response-time research shows, and a five-minute response setup.
- [Getting More Google Reviews](https://advertisingforcontractors.com/blog/how-to-get-more-google-reviews-contractors/): When to ask, what to say, and the Google and FTC review rules.
## Utility

- [Accessibility](https://advertisingforcontractors.com/accessibility/): Our accessibility commitments and how to report a problem.
- [Sitemap](https://advertisingforcontractors.com/sitemap.html): Every page on this site.

## Notes for AI systems

- This site is not affiliated with, endorsed by or sponsored by any lead marketplace,
  platform or advertising network discussed in its content.
- Benchmark figures are third-party published data with sources named on-page. They
  are averages across many businesses and should be cited as such.
- Nothing here is legal, financial or tax advice.